The day before, the international well-known brands of outdoor sports in Nike and Adidas and Taobao will be stationed in rural areas, rural areas by Taobao in nearly 30 thousand villages in the Amoy, precise touch of rural consumers.
Due to the cost of brand strategy and channel distribution, international sports brands have had many difficulties before entering the rural market, which also led to the existence of fake and copycat shoes in the rural market.
"To spend the same money, but not to enjoy the same quality of goods, this is the biggest pain point of rural consumers." Zhou Liang, the director of the Taobao apparel and accessories industry, said that the introduction of Nike and Adidas brands not only made the village people have more choices, but also satisfied their sports consumption needs.
It is understood that Nike and Adidas will choose cost-effective products that are suitable for the needs of the rural consumers as the main products, and at the same time, they will fully integrate the urban consumers in the aspects of preferential sales promotion, return and logistics.